I said three words and you could hear a pin drop.
“Google buys KPMG”
I was advising global partners at one of the big 4 (with my Bakery hat) and this was a picture that speared to the heart of the model.
At its simplest the consulting model is to:
1. Collect data in a company
2. Synthesise insights
3. Play back actionable strategy
Charging as much money as possible for that process.
The model relies on throwing bodies at the problem – smart bodies – but bodies nonetheless.
What would Google do with access to the same Clients?