Why Software is Eating Management Consultants

I said three words and you could hear a pin drop.

“Google buys KPMG”

I was advising global partners at one of the big 4 (with my Bakery hat) and this was a picture that speared to the heart of the model.


At its simplest the consulting model is to:

1. Collect data in a company

2. Synthesise insights

3. Play back actionable strategy

Charging as much money as possible for that process.

The model relies on throwing bodies at the problem – smart bodies – but bodies nonetheless.

But the marginal cost of software is zero and in a world where software is eating the world computers are remarkably good at synthesising large amounts of data and producing insights.

What would Google do with access to the same Clients?

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder Linkybrains.com

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