The single best way I know to Turn a No into a Yes

Alex Dunsdon
1 min readMar 20, 2018


No’s are heartbreaking

As an entrepreneur you will get tons of them. Here is the best playbook I know to turn No’s into Yes’s.

  1. Tell your investor how disappointed you are
  2. Tell them why you think they are wrong.
  3. Tell them how you will prove them wrong with *insert audacious seemingly impossible measurable goal* in a short time frame.
  4. Achieve audacious goal.
  5. Send follow up — saying “I have achieved impossible goal. Can we meet again”.

Traction is catnip to investors and demonstrating execution is the most powerful thing you can do.




Alex Dunsdon

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder