The Jeff Beszos’ “Regret Minimisation Framework”

A Mental Models for Founders

There’s billions of blogposts with practical microtips on scaling business.

But not many on how to think, and that can be waaaay more useful.

So, when there’s distracting noise in your brain, here is a tool to make great long term decisions.

Project yourself to 80 and ask if you would regret it.


And let’s face it, if its good enough for Bezsos…..

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder