Acceptance: I invest in cults run by cult leaders.

Alex Dunsdon
1 min readApr 5, 2018


Thanks to my mate Richard Burton for leading me to this realisation that made retrospective sense of what I have always done intuitively.

I invest in cults run by cult leaders.

Who happen to be in tech.

Here are a few I’ve invested in either personally or through to give you an idea…

Callum – Verve.
Robin – Kyra Tv.
Sofia – Mrs Wordsmith.
Bethany — Tech Will Save Us
Azmat – Citymapper.
Vitalik — Ethereum.

A few of the cults I have invested in..there are more


The best companies need the best people and the best work for more than money. They need something more.

This is what I do personally and with SAATCHiNVEST. If you know any then please let me know.

If you liked this and want more then this is 😊 Me , 💵What I invest in,⚡A belief in corporate innovation and 😱A movement I helped start by accident . Also Check out and



Alex Dunsdon

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder

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