Is Internet of things through the hype cycle when real companies spend real money?

TL:DR: In the context of ‘the biggest deployment of IOT yet’ where 10 billion apparel clothes and shoes are ‘born digital’ this wonders if IOT is maturing to the deployment phase. This is for anyone who has been through the IOT hype cycle — corporates that dismissed it as ‘too early’ and investors who’ve ‘gone cold’ on the space.

Evrythng — who give physical ‘things’ digital identities — has just signed a mega deal to connect 10 billion clothes & shoes to the internet. It is ‘the biggest deployment of IOT yet’. It was announced in Forbes, Quartz, Techcrunch, CIO, IDG analysts, and GQ.

The below video explains the opportunity in apparel.

Is this the start of the ‘productivity’ phase in the Gartner hype cycle where real companies spend real money?

If you want to find out more. Check out the E book below. I also some killer use cases by industry

Use cases

Ebay Head of Trust, Safety & Fraud: imagine if consumers could check that what they’re buying or selling is the real thing.

Supply chain manager: imagine if you could have item level digital authentication and real-time analytics to stop counterfeit goods and track your inventory in real-time.

Apparel consumer: imagine if your jacket turned into a ticket to get you into London Fashion Week or enabled you to reorder it at end of life? What if you could add each item to a digital wardrobe to share looks and collections with friends.

Recycler: imagine if a product could trigger iwhat to do when it reaches its end-of-life, including info on the nearest recycling centre.

Retailer: imagine if you could stop return fraud which costs billions a year: just scan the item which carries data about where and when it was purchased and by who.

Disclaimer: I am an investor in Evrythng through SAATCHiNVEST

Corporates: alex@thebakery.com
Entrepreneurs and investors: alex@saatchinvest.com

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder Linkybrains.com

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder Linkybrains.com