How to get to £100m by Hunting Elephants…

I love brutal simplicity of thought.

If you want to be a £100m business this is a simple useful framework on how to get there from Christopher Janz:

tldr

• 1,000 enterprise customers paying you $100k+ per year each; or
• 10,000 medium-sized companies paying you $10k+ per year each; or
• 100,000 small businesses paying you $1k+ per year each; or
• 1 million consumers or “prosumers” paying you $100+ per year each (or, in the case of eCommerce businesses, 1M customers generating $100+ in contribution margin** per year each); or
• 10 million active consumers who you monetize at $10+ per year each by selling ads

;)

Alex Dunsdon

Five ways to build a $100 million business