The first sign that you don’t care about your startup comes when you send a pitch deck that looks like someones thrown up on it…
You may laugh…
But it happens all the time…
So here is a gallery of the best. It’s a great resource.
Hopefully that should help get you to a good deck, but if you want a GREAT deck…that’s harder.
Because it’s a process of simplicity, and simplicity takes time.
“I was going to write you a short letter but I didn’t have the time”. (Mark Twain)
So if you are crafting your pitch deck and are struggling with simple, here is the best process I know:-
1 Crowdsource what the best do (see above)
2 Phone your network and ask them who the best storyteller in the industry is.
3 Absorb and iterate. Third parties are helpful – they make you see trees through woods.
4 Test it IRL with friendly people in the industry and / or your tier 3’ investors.
5 Then pitch to the people you really want money from.
6 Get £££££££££££’s
There’s another post here about how to do super emotional and persuasive storytelling (which tech co’s generally suck at) but we’ll save that for another post.
you should also plan for 3 versions of your deck
- A 4 pager. This is a teaser. Enough to get an investor meeting.
- A 10 pager. This is to tell your story more fully in the meeting.
- A full monty. That has key data to hand. This can be anything up to 40 pages by the time you’ve been through a number of meeting and investor questions.
PPs This may also help