The first sign that you don’t care about your startup comes when you send a pitch deck that looks like someones thrown up on it…

You may laugh…

But it happens all the time…

So here is a gallery of the best. It’s a great resource.

https://airtable.com/universe/expHzpGe2PKOJcsJ6/startup-pitch-decks?explore=true

Hopefully that should help get you to a good deck, but if you want a GREAT deck…that’s harder.

Why?

Because it’s a process of simplicity, and simplicity takes time.

I was going to write you a short letter but I didn’t have the time”. (Mark Twain)

1 Crowdsource what the best do (see above)

2 Phone your network and ask them who the best storyteller in the industry is.

3 Absorb and iterate. Third parties are helpful – they make you see trees through woods.

4 Test it IRL with friendly people in the industry and / or your tier 3’ investors.

5 Then pitch to the people you really want money from.

6 Get £££££££££££’s

There’s another post here about how to do super emotional and persuasive storytelling (which tech co’s generally suck at) but we’ll save that for another post.

Hope helpful…

;)

Ps

you should also plan for 3 versions of your deck

  1. A 4 pager. This is a teaser. Enough to get an investor meeting.
  2. A 10 pager. This is to tell your story more fully in the meeting.
  3. A full monty. That has key data to hand. This can be anything up to 40 pages by the time you’ve been through a number of meeting and investor questions.

PPs This may also help

https://www.venturekit.com/pitchdeck/

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder Linkybrains.com

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