Community is fascinating .

We write a blog post….and launch and within a week

📚 Nasos has written a book about
🎸 Will Wrote a song
🎧 Alex has done a playlist

All of these people did these things without us asking ….what is going on?

What would you do with your time if you had all the money”

People say tech changes the world. True.

But helping the 7 billion people who have talent but not opportunity feels bigger to us.

There are lots of reasons people get lost and stuck — they were born…

We all like to think we are creative autonomous beings

But accelerators make all businesses look the same


The goal of the accelerator is to get you VC money

VC businesses have to look a certain way

And when you look a certain way to get VC money you have tied yourself to the VC’s economic goal and time frame

And booom you have traded your time for money

Which is basically time slavery, no?

I don’t remember who said this to me.

All I remember is I was in a field in some suburban town taking a break from some god awful client workshop.

But it was a question that floored me.

I had never actually thought about what I wanted in the world. Working hard = being busy = success

Have you asked yourself which of these three would you rather be ?

Founder 1: Runs startup for five years. Sells for ~$100M. Makes $30M.

Founder 2: Running startup for ten years (and counting). Valued at ~$1B. Founder shares valued at $30M.

Founder 3: The Mexican fisherman

What would happen if you put time freedom at the top of your tree? is an organisation that comes from the head of Doug Scott and myself …..👀

I have some sad and exciting news…..

I’m leaving The Bakery.

I will still be SAATCHiNVEST’ing and am messing with new things that I hope to announce soon.

For now I just want to say thank you to everyone who has been part of the Bakery family.

Thanks to the Clients for the fun and love

Thanks to the Bakers who were crazy enough to join the ride

And thanks to Tom Salmon and Andrew Humphries for taking a chance on me…I’ve learnt loads.

Feels odd but I honestly feel like I’m just getting started in the world.

Shout me if you want to say hi, otherwise … mwaaaah 💋 ;)

Finding my Daemon

It has taken me 41 years to work our what I was put on this earth for.

It’s my path, my purpose, my calling, my Daemon.

I write this in the hope that it may will take you less time. 🙌.

I’m here to help people up ladders.

Whether it’s…

Tldr: I have read everything on building personal wealth and tried many things. I have come back to simple. This should help you save yourself from the thing that will harm you the most – your own emotions.

Do you know that the best performing funds in Fidelity are from…

Tl:dr. If you feel like you are on a hamster wheel at times I can highly recommend ‘planning your life backwards’. Beware. You could end up realising what you really want.

I am lucky enough spend many days with brilliant people – Creatives, entrepreneurs, vc investors, corporate execs etc.


And give it to any founders doing diligence on me ;)

Alex Dunsdon

VC Partner@SAATCHiNVEST. Seed investor in Citymapper, Farewill, Ometria + more. Chief of Staff@Redbrain. NED@Picassolabs. Founder

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